Making Bigger Bets On Consumers Via Data And Payments

Autonomous technology is getting ready to take over the world – and better data is shaping the QSR consumer experience. Not all consumer bets are panning out as some had hoped, and not all older digital marketing methods seem to work in acquiring new customers. Meanwhile, more focus lands on cross-border payments.

Data:

41.6 billion: Devices expected to be connected to the Internet of Things by 2025.

$30T: Global annual middle-class spending projected by 2023.

25.2 percent: Projected CAGR of IoT billing and invoicing solutions by 2027.

$863B: Estimated size of U.S. restaurant market by 2020.

12 percent: Q3 growth in active mobile users for JPMorgan.