Will There Be One App To Rule Them All?
Are consumers looking for a centralized app experience – one app to rule them all that streamlines access to any and every function a consumer could want, such as shopping, banking, entertainment and socializing? The data is mixed: A little under one-third of them do, a little over a quarter don’t and everyone else is on the fence. Consumers like innovation and ease – which is why so many FinServ players are rushing to offer it, but they understandably worry about security in the age of hacks. The issues are complex and vary region to region, but the race to win consumers over to the one-app-ruled world, and to be the ruler, is officially on.
Data:
