Retailers Double Down On Digital-First Initiatives
Fleet Feet has harnessed its technology-first strategy to obtain, maintain and expand its customer base – even while its retail locations were shuttered early in the pandemic. Consumer packaged goods (CPG) companies such as Kellogg’s are stepping up their direct-to-consumer (D2C) efforts, while Petco is offering a new subscription option. And overall, consumers have forced large merchants to double down on their digital-first game. All this, Today in Data.
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