The Long Walk Back To ‘Normal’

Though the COVID-19 vaccine is officially open for business today in the U.K., consumers worldwide are readying themselves for what they believe will be a long wait for things to return to something like pre-pandemic normal. Meanwhile, consumers are changing how they shop, how they pay, where they subscribe and what they consider secure. Some of these changes are made with reservations,  but they are coming nonetheless. The question is: When normal returns, will it look anything like the old normal we remember?

Data:

423: Number of days consumers think it will take before life returns to pre-COVID normal.

2%: Share of Walmart+ subscribers who do not have Amazon Prime subscriptions.

79%: Increase in debit transactions on Prime Day over the prior day.

70%: Share of consumers who prefer not to share biometric data.

3.7%: Share of Black Friday consumers who made buy now, pay later purchases.