Digital Innovation In Retail Amid The Pandemic

By PYMNTS | January 13, 2021

Salesforce is launching a new product to make it easier for firms to add loyalty programs, while Zing Bars is growing its direct-to-consumer (D2C) channel for healthy snacks amid the pandemic. In retail innovation, many American consumers still want a digital-first shopping experience even after a COVID-19 vaccine. And in digital onboarding, geocoding and address verification tools can help retailers collect the most accurate data from clients to ensure streamlined deliveries. All this, Today in Data.

Data:

138M: Number of people who share location data with at least one app.

64%: Share of consumers who believe that vaccine availability can help the physical world reopen.

33%: Approximate portion of U.S. consumers who have tried new brands since the pandemic began.

6.7M: Approximate number of U.S. adults who have received the first dosage of the Pfizer BioNTech vaccine.

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10: Number of bars in Zing Bars’ “classic line” of health-conscious snack bars.

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