Today in Data: The Future of Buy Now, Pay Later


An Amazon and Affirm partnership brings buy now, pay later (BNPL) to the masses. Plus, banks can take the lead in the BNPL market by leveraging a customer trust advantage, and BNPL options are coming to Main Street businesses.


52%: Share of U.S. consumers interested in using BNPL services

65%: Share of U.S. consumers who use BNPL more often today than 1 year ago

1 in 4: Share of Main Street businesses planning to add BNPL in next 12 months

$50: Payment threshold over which Amazon users can access BNPL through Affirm partnership

50%: Share of consumers who say it’s important to have flexibility to spread out their payments