Today in Data: Younger Shoppers Embrace BNPL

By  |  May 4, 2022
 | 
young shopper

Today in data, younger consumers — millennials and Gen Z — use buy now, pay later (BNPL) more often than their boomer and Generation X counterparts as this installment payment method grows in popularity.

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    Today in Data

    Data

    $125B: Value of the BNPL market last year

    $27M: Amount of funding BNPL provider Scalapay recently secured from the Italian postal service

    7 in 10: Share of millennials using BNPL in luxury/specialty stores

    46%: Portion of millennials who have used BNPL at merchants where they also hold store cards

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