Amazon Beta Launches Generative AI Shopping Assistant Rufus

It’s no secret that Amazon likes to keep customers within its ecosystem, no matter the cost, and the voice-activated Alexa has proven perfectly suited to the task so far. With Prime Day just around the corner, Amazon is making sure that the Alexa experience is...

It’s been the oft-purported opinion of many an armchair retail analyst that despite everything Amazon has accomplished over the years, its real mission has been hiding in the weeds. All those products sold and shipped at a loss, all those Prime service expansions and private-label...

Amazon has already done its part to disrupt one aspect of the educational industry by opening up the previously narrow textbook resale market. However, Amazon’s education division has even bigger plans for the classroom itself. Get the Full Story Complete the form to unlock this...

Despite Amazon‘s highly visible presence online, its network of warehouse and fulfillment centers that dot the globe is all but invisible — unless you know where to look. One of those places is just outside of Atlanta, Georgia, though what’s stored inside won’t be hard...