Every brand tries to convey a certain personality or persona to its consumers, and the biggest and best have decades of experience instilling in shoppers positive and heartwarming feelings at the drop of a hat. Just look at Coca-Cola’s feel-good polar bear-centric marketing around the...
December 23, 2015
A board game is holding a Picasso hostage and threatening to destroy it. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]