Crm/page/2 news and trends

SMBs Swap Pricey SaaS Contracts for AI-Built Apps
Artificial Intelligence // July 08, 2026

For two decades, buying enterprise software meant accepting a vendor’s feature set, paying per seat and hiring specialists to manage the platform. For small businesses, that model often meant paying for capabilities they never used. AI coding tools are changing that calculation. Five startups and...

ServiceNow Acquires Logik.ai to Bolster CRM Offerings
Partnerships // April 03, 2025

ServiceNow, a company that provides artificial intelligence (AI) agents for businesses, is set to acquire Logik.ai. The deal, announced Thursday (April 3), is designed to accelerate ServiceNow’s momentum in sales and order management with the help of Logik.ai’s configure, price, quote (CPQ) solution. Logik.ai’s best-in-class...

HubSpot to Add Conversational Intelligence With Frame AI Acquisition
Partnerships // December 06, 2024

HubSpot has signed an agreement to acquire Frame AI, saying it aims to help go-to-market teams “transform conversations into actionable intelligence.” Frame AI’s artificial intelligence (AI)-powered conversation intelligence platform uses unstructured data like emails, calls, meetings and conversations to provide insights and intelligence that enable businesses to...

AI Tackles Back-Office Paperwork
Artificial Intelligence // August 01, 2024

The landscape of business-to-business (B2B) sales is transforming as artificial intelligence (AI) makes inroads into the industry. Sybill, a startup that recently secured $11 million in Series A funding to develop an AI assistant for sales representatives, exemplifies this shift. At the core of this...

Interviews & Exclusives
The Coming ‘Stair Step’ In Merchant Services Provider Spend

January 15, 2020
In payments, change happens at the speed of consumer behavior. As consumer preferences evolve (across channels, online conduits and mobile devices), merchants must react quickly. This has a ripple effect on merchant service providers (MSPs), the companies that have historically helped businesses accept debit, credit and other forms of payment, forcing them to pivot quickly […]

New Data: Why MSPs Are Staking Their Futures On Value-Added Services

December 16, 2019
The digital commerce ecosystem has opened up vast growth opportunities for businesses of all sizes and stripes. Even the smallest of enterprises can leverage services like cross-border payments, data analytics...

CRM In The 2020s

December 10, 2019
We operate more than a few high-powered, data-supported crystal balls here at PYMNTS, and one of the things we have learned about the future of payments and commerce is that...

Payments’ Role In Innovating Appointment-Based Businesses

December 09, 2019
Although the health, beauty and wellness services industries tend to get lumped together, a closer look at the demands across these segments reveals there is no such thing as a...

Quick Reads
Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion

October 20, 2026
Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. 20). “Most of that wow comes from knowing your customer, and responding at […]

ServiceNow Acquires Logik.ai to Bolster CRM Offerings

April 03, 2025
ServiceNow, a company that provides artificial intelligence (AI) agents for businesses, is set to acquire Logik.ai. The deal, announced Thursday (April 3), is designed to accelerate ServiceNow’s momentum in sales...

HubSpot to Add Conversational Intelligence With Frame AI Acquisition

December 06, 2024
HubSpot has signed an agreement to acquire Frame AI, saying it aims to help go-to-market teams “transform conversations into actionable intelligence.” Frame AI’s artificial intelligence (AI)-powered conversation intelligence platform uses unstructured...

Report: Alphabet Backs Out of HubSpot Acquisition Talks

July 10, 2024
Google parent Alphabet has reportedly ended its efforts to acquire customer relationship management (CRM) company HubSpot. While Alphabet communicated its interest in a potential deal with HubSpot earlier this year, the discussions didn’t progress...