McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to modernize the fast-food giant’s marketing approach, enhance its competitive advantage and strengthen its position in the digital business landscape, CNBC reported Thursday (May 9), citing an...
Payments platform Sezzle wants to reward users to stay on top of their bills. To that end, the company on Wednesday (May 1) announced the launch of Payment Streaks, a feature designed to let users of the company’s buy now, pay later (BNPL) offering rise through loyalty...
In today’s digital age, the combination of innovative financial products and a loyal, international fanbase holds the potential for significant market disruption. The recent collaboration between financial services company Ouro and renown soccer club Real Madrid, is a case in point, highlighting how the intersection...
As ongoing financial challenges have grocery shoppers more cautious about their purchasing, many are seeking out digital rewards. In its fourth quarter and full year fiscal 2023 financial results, Albertsons Companies shared that increases in digital engagement led its growth, with identical sales up only 1% year over...
May 10, 2024
They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if “Swiftonomics” isn’t part of the trend. A deep dive into PYMNTS Intelligence’s most recent “Last Transactions“ analysis of Q1 consumer spending patterns shows an uptick among […]
March 22, 2024
Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The mega-retailer recently announced that it is...
March 18, 2024
Read anything about the recent March 7 enforcement date for the EU’s new Digital Markets Act (DMA) and you’ll inevitably see a focus on big tech companies, potential fines and a general...
February 12, 2024
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace, card-linked offers emerged as an...
May 01, 2024
Payments platform Sezzle wants to reward users to stay on top of their bills. To that end, the company on Wednesday (May 1) announced the launch of Payment Streaks, a feature designed to let users of the company’s buy now, pay later (BNPL) offering rise through loyalty tiers by making consistent, on-time payments. “The Payment Streaks program […]
April 17, 2024
JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational...
March 11, 2024
American Express has partnered with point.me to make it easier for cardholders to find and book flights with their rewards points. Point.me, a points and travel reward search platform, will provide features...
February 15, 2024
Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks Rewards members to earn 2% cash...
