Loyalty/page/2 news and trends

Citi Raises Savings Rates for Relationship Banking Clients

October 26, 2026
Citi building
Cross River Plans to Buy Accrue to Merge Payments With Loyalty
Acquiring // October 20, 2026

Cross River Bank plans to add branded wallet, stored value and loyalty rewards technology to its regulated financial infrastructure by acquiring FinTech company Accrue, Cross River said in a Tuesday (Oct. 20) press release emailed to PYMNTS. Cross River’s parent company, CRB Group, has entered into an...

Amex and Bread Kick Off NFL-Themed Card Rewards Program
Loyalty & Rewards // August 26, 2026

American Express and Bread Financial have launched an NFL-related cards rewards program. The NFL Extra Points Credit Card program gives cardholders access to American Express (Amex) benefits, offers, experiences and protections, the companies announced in a news release Wednesday (Aug. 26). “We’re thrilled to welcome...

Pay.com Raises $28 Million to Bring Rewards Platform to US
B2B Payments // August 24, 2026

Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70 million. The new company lets American businesses earn rewards on all payments, bank transfers and credit cards included, Pay.com said...

AI Turns Payment Choice Into a Real-Time Contest
Loyalty & Rewards // June 03, 2026

Watch more: Winning the Next Transaction: How AI Helps Build Loyalty in Payments Loyalty used to be a relatively simple fight for spend primacy. Issuers wanted the card at the front of the wallet, then the default credential on file. But the architecture beyond loyalty...

Interviews & Exclusives
AI Turns Payment Choice Into a Real-Time Contest

June 03, 2026
Watch more: Winning the Next Transaction: How AI Helps Build Loyalty in Payments Loyalty used to be a relatively simple fight for spend primacy. Issuers wanted the card at the front of the wallet, then the default credential on file. But the architecture beyond loyalty programs remained fundamentally deterministic no matter the surface upgrades. The […]

Royal Bank of Canada Makes Travel the New Test for Card Loyalty

April 06, 2026
The contest for customer loyalty among card issuing banks has moved well beyond points, as institutions confront a market where rewards have become routine and differentiation increasingly elusive. For issuers,...

Flex Credentials Give Retail Rewards a Second Act

April 02, 2026
A loyalty chief at a national retailer can spend an entire morning staring at the same questions. Do you put more money into points? Another discount? A richer store card...

The $700 Credit Card Club Gets Crowded as Issuers Fight for Wallet Space

March 09, 2026
Consumer credit growth slowed in January but remained firmly positive, extending a trend that has been in place for nearly a year. In a nutshell, households continue to rely on...

Quick Reads
Citi Raises Savings Rates for Relationship Banking Clients

October 26, 2026
Citi’s new program that offers higher savings rates to reward clients who deepen their relationship with the bank went live Monday (Oct. 26). When announcing the program, Premium Boost, in a Sept. 24 press release, Citi said it adds enhanced savings rates to the other benefits it already offered to clients who belong to one of its Relationship Tiers. […]

Cross River Plans to Buy Accrue to Merge Payments With Loyalty

October 20, 2026
Cross River Bank plans to add branded wallet, stored value and loyalty rewards technology to its regulated financial infrastructure by acquiring FinTech company Accrue, Cross River said in a Tuesday (Oct. 20)...

Amex and Bread Kick Off NFL-Themed Card Rewards Program

August 26, 2026
American Express and Bread Financial have launched an NFL-related cards rewards program. The NFL Extra Points Credit Card program gives cardholders access to American Express (Amex) benefits, offers, experiences and...

Pay.com Raises $28 Million to Bring Rewards Platform to US

August 24, 2026
Australia’s Pay.com is launching in the U.S. as PayRewards after raising $28 million in a Series E round, bringing its total capital raised to $70 million. The new company lets...