In what is one of retail’s more amusing ironies, the floral industry is not particularly green. The products are, of course, but the industry itself – particularly the segment of the market dedicated to the delivery of fresh-cut flowers – does not have a particularly...
Getting a foothold in the flower business is not easy for any entrepreneur. The $60-billion-a-year industry is dominated by a few incredibly well-known incumbents, most notably Teleflora, 1-800 Flowers and FTD, the biggest player in the game for more than 100 years. Entrepreneur and Farmgirl Flowers Founder Christina...
Spring has sprung — well, for most of the U.S. anyway. The vernal equinox has definitely come and gone, and warm weather has emerged for those who don’t currently live in New York or Boston, where winter — as per its usual in the Northeast —...
Though using the online channel to order flowers for delivery is nothing new, it’s safe to say that most consumers have no idea where those flowers are coming from and what the supply chain is that’s used to get that delivery from Point A to...
