General Mills news and trends

Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution
Retail // July 07, 2024

After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12 months ending in June, 28.6% of products were sold with promotions such as discounts, coupons...

Consumers Pull Back on Spending; Companies Cut Costs
Economy // December 29, 2023

Companies are reportedly facing the reality of limited pricing power as demand weakens and consumers become more price sensitive. This marks a shift from recent years, when companies across various industries enjoyed strong consumer spending and the ability to increase prices, CNBC reported Friday (Dec....

General Mills: Pet Food’s Digital Shift Eats Away at Retail Sales
Earnings // December 20, 2023

As consumers increasingly turn to digital channels to feed their fur babies, General Mills is seeing in-store pet food sales take a dip, even as eCommerce continues to grow in the category. The food giant shared in prepared remarks accompanying its second-quarter fiscal 2024 earnings...

Report: Ibotta Prepares for $2 Billion IPO
IPO // November 02, 2023

Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. To assist with the IPO, Ibotta has enlisted the help of Goldman Sachs Group and Citigroup as advisers, Bloomberg reported Thursday (Nov. 2), citing unnamed...

Interviews & Exclusives
H&M, Shein Explore New Retail Model With Third-Party Brands

July 03, 2023
The announcement that H&M and Shein are diversifying their offerings through third-party assistance (brand incorporation or sellers) isn’t unusual because now when a consumer shops on Shein they can find a house appliance to go hand in hand with their summer crop top (It’s not totally bizarre, you can do the same thing on Amazon). […]

Innovation Trix You Can Learn From Breakfast Children’s Cereal

September 23, 2017
For all the plaudits disruptive innovation gets, it is easy to overlook how hard it is to achieve. First of all, new ideas are not easy to develop. While it’s an exaggeration...

Quick Reads
Foodmakers Slash Prices After Grocery Bills Climb 26% 

February 22, 2026
America’s packaged food giants are reportedly cutting prices to woo cautious consumers. General Mills, Kraft Heinz and PepsiCo are among the food companies who have either reduced prices or extended existing cuts amid cooling sales, the Financial Times (FT) reported Saturday (Feb. 21). The report points to several factors driving down sales, including the rise […]

Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution

July 07, 2024
After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12...

Consumers Pull Back on Spending; Companies Cut Costs

December 29, 2023
Companies are reportedly facing the reality of limited pricing power as demand weakens and consumers become more price sensitive. This marks a shift from recent years, when companies across various...

Report: Ibotta Prepares for $2 Billion IPO

November 02, 2023
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. To assist with the...