Kelloggs news and trends

Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
Consumer Insights // August 03, 2023

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. The Kellogg Company, owner of many popular food brands including its self-titled line, Pringles, Cheez-It, and many others, outlined...

Grocery Shrinkflation Adds to Shopper Frustration
Economy // July 24, 2023

As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. In recent weeks, viral content across major social media platforms including TikTok, Twitter and Reddit have appeared to show brands charging...

Kellogg Sees Double-Digit Growth in Snacking Amid Consumers’ Inflation Concerns
Earnings // February 09, 2023

Kellogg’s snacking sales are growing as consumers turn to comfort foods amid financial difficulties. The Kellogg Company, parent of its eponymous brand as well as a range of other popular food brands, including Pringles, Cheez-It, Pop-Tarts and more, is seeing snacks sales rise, increasing from...

Grocers and Food Brands Can’t Agree on Private Label
Earnings // November 03, 2022

If you ask Kellogg’s, even in the face of rampant inflation, the lower-priced private-label brands sold by grocers still don’t pose a threat to its market share. On an earnings call with analysts Thursday (Nov. 3) discussing the food manufacturing giant’s third-quarter 2022 financial results,...

Interviews & Exclusives
Innovation Trix You Can Learn From Breakfast Children’s Cereal

September 23, 2017
For all the plaudits disruptive innovation gets, it is easy to overlook how hard it is to achieve. First of all, new ideas are not easy to develop. While it’s an exaggeration to say there is nothing new under the sun, it’s actually not that big of an exaggeration in the innovations realm. As a result, most […]

Quick Reads
Kellogg’s Cereal Business Split Becomes Official

October 02, 2023
Kellanova — the company once known as Kellogg — said the spin-off of its cereal business is official. The company announced Monday (Oct. 2) that it had completed the separation, with WK Kellogg Co. now trading on the New York Stock Exchange, allowing Kellanova to focus on its snack business. Kellogg announced its intent to split […]