Levi Strauss news and trends

Levi Strauss Taps Microsoft to Build ‘AI Superagent’ for Operations
Retail // November 17, 2025

Levi Strauss & Co. is partnering with Microsoft to build an enterprise superagent designed to unify employee support, streamline retail operations and modernize the company’s data backbone. The companies said the Azure-native orchestrator will run inside Microsoft Teams and route requests across IT, HR, retail-support...

Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt
Consumer Insights // October 10, 2025

Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. From air travel to denim to beverages, consumers in the United States are trading off,...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Retail // April 08, 2025

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, the D2C business accounted for 52% of the apparel company’s total global net...

D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
Retail // January 29, 2025

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. D2C revenue rose 19% during the quarter and global D2C revenue increased 14%. On an organic basis, D2C...

Interviews & Exclusives
Resilient but Restrained: Q3 Data Shows Consumers Tightening the Belt

October 10, 2025
Earnings season is dawning for the third quarter, and the first corporate scorecards from Delta Air Lines, Levi Strauss and PepsiCo revealed a consumer who is still spending—but with discernment. From air travel to denim to beverages, consumers in the United States are trading off, trading down and holding the line on discretionary purchases, balancing […]

The Digital Transformation of Levi Strauss in Latin America

September 16, 2022
The digital shift is undeniable in many parts of Latin America that are among the most connected economies on the planet, but the cultures of this continent are famed for...

Quick Reads
Social Engineering Scam Breaches Levi Strauss Company Files

August 07, 2026
Levi Strauss & Co. has disclosed that an unauthorized third party accessed company files through a social engineering scam, according to the company’s Friday (Aug. 7) filing with the Securities and Exchange Commission. The jeans and apparel company said in the filing that it recently detected that it “experienced a cybersecurity incident in which an unauthorized third party gained access to […]

Levi Strauss Taps Microsoft to Build ‘AI Superagent’ for Operations

November 17, 2025
Levi Strauss & Co. is partnering with Microsoft to build an enterprise superagent designed to unify employee support, streamline retail operations and modernize the company’s data backbone. The companies said...

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue

April 08, 2025
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of...

Paris Olympics Draws 18% More Sponsor Spending Than 2021

July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent...