Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the fourth quarter. D2C revenue rose 19% during the quarter and global D2C revenue increased 14%. On an organic basis, D2C...
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent on the 2021 summer Olympics, Reuters reported Friday (July 12), citing Comcast’s NBCUniversal. Detailing the ways U.S. firms...
Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring for premium products. The apparel company shared in its second-quarter fiscal 2024 financial results, reported Wednesday (June 26), that it...
Software companies have taken over large swathes of the economy during the past few decades. And when something goes wrong with these software companies, something ultimately goes wrong with the large swathes of sectors and businesses that rely upon them. Just take for example the...
September 16, 2022
The digital shift is undeniable in many parts of Latin America that are among the most connected economies on the planet, but the cultures of this continent are famed for a vibrant human spirit, and brands operating there must find the ideal balance of humans and digital. A high-profile example of this is the quintessentially […]
April 08, 2025
Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, the D2C business accounted for 52% of the apparel company’s total global net revenues, according to a Monday (April 7) earnings release. That […]
July 12, 2024
U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the upcoming Olympics than they spent...
April 22, 2024
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to...
December 07, 2023
Levi Strauss & Co. (LS&Co.) has announced the next steps in a leadership transition plan announced about 13 months ago. President and CEO Chip Bergh will retire from the brand-name apparel company...
