Meal Kits news and trends

HelloFresh Makes $70 Million Bet on Al-Powered Meal Planning
Subscriptions // August 04, 2025

HelloFresh is reportedly investing $70 million on a major expansion of its meal-kit service. This funding will more than double the number of meals offered by the company, and enhance its use of artificial intelligence (AI) to make deciding on recipes easier, Bloomberg News reported Monday (Aug. 4)....

Wonder Hopes Walmart Can Turn Grocery Shoppers Into Connected Diners
Connected Economy // March 04, 2024

As consumers increasingly view their food habits not in disparate segments — grocery, restaurant, meal kit — but as one connected “eats” category, Wonder is seizing on the new dining opportunities this opens up. The omnichannel food hall company, founded and helmed by Jet.com Co-founder...

1 in 4 Subscribers Get HelloFresh Meal Kits
Subscriptions // January 12, 2024

Meal kits represent a significant share of the total retail subscription category, with leading provider HelloFresh reaching a wide audience. By the Numbers The PYMNTS Intelligence report “The Replenish Economy: A Household Supply Deep Dive,” drew on responses from more than 2,000 U.S. consumers in...

Taco Bell Joins Restaurants Targeting Grocery Spending With Walmart Meal Kits
ResTech // January 05, 2024

As restaurants look to capture more of consumers’ day-to-day meal occasions, Taco Bell is going after shoppers’ grocery spending, selling meal kits in Walmart stores. The Yum Brands subsidiary announced Thursday (Jan. 4) the launch of meal kits based on its popular Crunchwrap Supreme and...

Interviews & Exclusives
Wonder Hopes Walmart Can Turn Grocery Shoppers Into Connected Diners

March 04, 2024
As consumers increasingly view their food habits not in disparate segments — grocery, restaurant, meal kit — but as one connected “eats” category, Wonder is seizing on the new dining opportunities this opens up. The omnichannel food hall company, founded and helmed by Jet.com Co-founder Marc Lore, recently opened a location in a Walmart. Wonder […]

ModifyHealth CEO Says Food Alone Isn’t Enough to Retain Meal Kit Subscribers

November 27, 2023
As meal kit providers look for ways to keep their customers coming back, medically focused subscription service ModifyHealth has found that supporting its food offerings with coaching and monitoring contributes...

Kroger Says Meal Subscription Will Take Share From Restaurants

October 13, 2023
As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview...

Blue Apron CEO: Meal Kits Now Prioritize Long-Term Profitability Over Immediate Growth

June 26, 2023
As meal kit providers look to weather the challenges of inflation, many have been forced to rethink their business models. Blue Apron CEO Linda Findley tells PYMNTS in an interview...

Quick Reads
Blue Apron Pivots From Subscriptions to Pay-as-You-Go Meals

August 11, 2025
After more than a decade of subscription meal services, Blue Apron’s tastes are changing. The company announced last week that it would transition from a weekly subscription model to a new pay-as-you-go system for meal kits, with new offerings that include one-pan meals and microwavable dishes. “People don’t like to eat the same every single night of the […]

HelloFresh Makes $70 Million Bet on Al-Powered Meal Planning

August 04, 2025
HelloFresh is reportedly investing $70 million on a major expansion of its meal-kit service. This funding will more than double the number of meals offered by the company, and enhance its...

Wonder to Acquire Blue Apron, Create ‘Mealtime Super App’

September 29, 2023
Blue Apron, a provider of meal kits, has entered into a definitive merger agreement to be acquired by Wonder Group, a company focused on at-home dining and food delivery. The acquisition...

Blue Apron Sees Shift to Asset-Light Model Accelerating Profitability Beyond Q2

August 09, 2023
Meal kit provider Blue Apron has its sights set on achieving profitability starting in the second quarter of 2024, executives told investors on the company’s second-quarter 2023 earnings call on Wednesday (Aug. 9). “Our internal...