Meal Kits news and trends

1 in 4 Subscribers Get HelloFresh Meal Kits
Subscriptions // January 12, 2024

Meal kits represent a significant share of the total retail subscription category, with leading provider HelloFresh reaching a wide audience. By the Numbers The PYMNTS Intelligence report “The Replenish Economy: A Household Supply Deep Dive,” drew on responses from more than 2,000 U.S. consumers in...

Taco Bell Joins Restaurants Targeting Grocery Spending With Walmart Meal Kits
Restaurant innovation // January 05, 2024

As restaurants look to capture more of consumers’ day-to-day meal occasions, Taco Bell is going after shoppers’ grocery spending, selling meal kits in Walmart stores. The Yum Brands subsidiary announced Thursday (Jan. 4) the launch of meal kits based on its popular Crunchwrap Supreme and...

In 2023, the Meal Kit Category Lines Blurred
eCommerce // December 28, 2023

Increasingly throughout this past year, meal kits have begun to be not so much their own discrete category as an integrated piece of a larger food eCommerce system. Take, for instance, Blue Apron. In late September, omnichannel food hall company Wonder, founded and led by...

Kroger’s Home Chef Partners With Delish as Grocers Monetize Recipe Content
Retail // December 18, 2023

As grocers seek ways to monetize consumers’ enthusiasm for digital culinary content, Home Chef is partnering with Delish to create meal kits based on the popular food media brand’s recipes. The Kroger-owned meal kit company on Monday (Dec. 18) announced the collaboration, which runs for...

Interviews & Exclusives
Wonder Hopes Walmart Can Turn Grocery Shoppers Into Connected Diners

March 04, 2024
As consumers increasingly view their food habits not in disparate segments — grocery, restaurant, meal kit — but as one connected “eats” category, Wonder is seizing on the new dining opportunities this opens up. The omnichannel food hall company, founded and helmed by Jet.com Co-founder Marc Lore, recently opened a location in a Walmart. Wonder […]

ModifyHealth CEO Says Food Alone Isn’t Enough to Retain Meal Kit Subscribers

November 27, 2023
As meal kit providers look for ways to keep their customers coming back, medically focused subscription service ModifyHealth has found that supporting its food offerings with coaching and monitoring contributes...

Kroger Says Meal Subscription Will Take Share From Restaurants

October 13, 2023
As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview...

Blue Apron CEO: Meal Kits Now Prioritize Long-Term Profitability Over Immediate Growth

June 26, 2023
As meal kit providers look to weather the challenges of inflation, many have been forced to rethink their business models. Blue Apron CEO Linda Findley tells PYMNTS in an interview...

Quick Reads
Wonder to Acquire Blue Apron, Create ‘Mealtime Super App’

September 29, 2023
Blue Apron, a provider of meal kits, has entered into a definitive merger agreement to be acquired by Wonder Group, a company focused on at-home dining and food delivery. The acquisition aims to create a leading platform for mealtime experiences, focusing on both meal kits and fully-prepared meals, and enhance both companies’ abilities to deliver meals […]

Blue Apron Sees Shift to Asset-Light Model Accelerating Profitability Beyond Q2

August 09, 2023
Meal kit provider Blue Apron has its sights set on achieving profitability starting in the second quarter of 2024, executives told investors on the company’s second-quarter 2023 earnings call on Wednesday (Aug. 9). “Our internal...

Meal Delivery Service RealEats Wraps $16M Series A

October 26, 2021
RealEats has just raised some real money. The meal delivery service announced on Tuesday (Oct. 26) that it had concluded a $16.3 million Series A funding round. RealEats, a weekly...

Blue Apron Earnings Buoyed By At-Home Meals Trend

July 29, 2020
Blue Apron Holdings Inc., the meal kit delivery service, reported second-quarter (Q2) net income of $1.1 million after reporting a $7.7 million loss in the same period last year, the...