Physical Retailers news and trends

Google Paid Millions To Access Mastercard Purchase Data

August 31, 2018
Google
Are Shopping Centers Actually Doing Better Than We Think?
Retail // March 14, 2017

International Council of Shopping Centers CEO Thomas McGee told The Miami Herald that the ongoing message that shopping malls and center are coming to an end isn’t quite true. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

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Google Paid Millions To Access Mastercard Purchase Data

August 31, 2018
Google and Mastercard inked a behind-the-scenes deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]