Smartphone Sales news and trends

Apple’s Sales Hopes Deflated by Tepid iPhone Air Demand

November 23, 2025
IDC Lowers Worldwide Smartphone Shipment Forecast, Citing Uncertainty and Tariffs
Retail // May 30, 2025

The volume of worldwide smartphone shipments in 2025 is expected to be impacted by uncertainty, tariff volatility and a slowdown in consumer spending, market intelligence firm International Data Corporation (IDC) said Thursday (May 29). IDC lowered its forecast for worldwide smartphone shipments in 2025 from...

Apple’s China Troubles Continue With 18% iPhone Sales Drop
Mobile Commerce // January 21, 2025

Apple reportedly closed out 2024 suffering a double-digit drop in iPhone sales in China. Sales of the company’s flagship product were down 18.2% in China during the last quarter of the year, Bloomberg News reported late Monday (Jan. 20), citing Counterpoint Research data. It was...

iPhone’s AI Limits in China Fuel 5% Sales Dip
Mobile Commerce // January 13, 2025

Apple’s iPhone sales reportedly dropped 5% late last year amid stronger competition from Chinese rivals. Much of this decline can be attributed to the lack of Apple’s artificial intelligence (AI) features on phones sold in China, the company’s biggest market beyond the U.S., Bloomberg News...

Apple Loses to Android as Smartphone Market Recovers
Mobile Commerce // November 27, 2024

New research shows the smartphone market recovering in 2024 following two years of sharp declines. However, Apple’s iPhone played just a small part in that recovery compared to rival Android phones, data released Tuesday (Nov. 26) by IDC shows. Global smartphone shipments for the year...

Quick Reads
Apple’s Sales Hopes Deflated by Tepid iPhone Air Demand

November 23, 2025
Sales of Apple’s iPhone Air have reportedly been lower than anticipated. That’s according to a report Saturday (Nov. 22) by the Financial Times (FT), citing early sales data for the Air, a thinner iPhone and the largest change to Apple’s smartphone design in years. According to the report, consumers instead have sought out better value […]

IDC Lowers Worldwide Smartphone Shipment Forecast, Citing Uncertainty and Tariffs

May 30, 2025
The volume of worldwide smartphone shipments in 2025 is expected to be impacted by uncertainty, tariff volatility and a slowdown in consumer spending, market intelligence firm International Data Corporation (IDC)...

Apple’s China Troubles Continue With 18% iPhone Sales Drop

January 21, 2025
Apple reportedly closed out 2024 suffering a double-digit drop in iPhone sales in China. Sales of the company’s flagship product were down 18.2% in China during the last quarter of...

iPhone’s AI Limits in China Fuel 5% Sales Dip

January 13, 2025
Apple’s iPhone sales reportedly dropped 5% late last year amid stronger competition from Chinese rivals. Much of this decline can be attributed to the lack of Apple’s artificial intelligence (AI)...