Soulcycle news and trends

Does The Fitness Biz’s Digital Shift Have Post-COVID-19 Endurance?
Retail // April 14, 2020

Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. According to Centers for Disease Control and Prevention (CDC) data, only about 23 percent of American adults are getting the recommended amount of exercise per week, data consistent with measurements by...

SoulCycle Announces Staff Furloughs, 25 Pct Pay Cuts
Subscription Commerce // April 02, 2020

SoulCycle employees are probably working up a sweat as the New York-based fitness company trimmed jobs and initiated a 25 percent pay cut in response to its studio closures due to the coronavirus pandemic. In an internal email to staffers leaked to The Verge this...

SoulCycle Challenges Peloton By Launching At Home Bike
Retail // March 09, 2020

SoulCycle is gearing up to release its own at-home bike that could compete with rival Peloton, after teasing the product last summer, according to reports. The fitness company’s product looks similar to Peloton’s, with on-demand cycling classes that can be streamed through a monthly contract...

Peloton Rival Equinox Snags Funding From Silver Lake
Investments // February 07, 2020

Luxury gym operator Equinox has secured funding from Silver Lake, an equity firm, in its continuing bid to compete with exercise giant Peloton, according to a report by Bloomberg. Terms of the funding were not disclosed. Equinox, a majority stake owner in SoulCycle, is going...

Interviews & Exclusives
Does The Fitness Biz’s Digital Shift Have Post-COVID-19 Endurance?

April 14, 2020
Americans have a complicated relationship with physical fitness, particularly when it comes to getting enough exercise. According to Centers for Disease Control and Prevention (CDC) data, only about 23 percent of American adults are getting the recommended amount of exercise per week, data consistent with measurements by the International Health, Racquet and Sportsclub Association (IHRSA) indicating that about a […]

SoulCycle’s CEO Ouster Comes Amid More Digital Fitness Offerings

November 29, 2019
Fitness is always ripe for disruption in this digital age, and recent events serve to illustrate how the race to win the hearts — and sweat and increased muscle mass...

Quick Reads
Equinox Group Requiring Vax Proof For Employees, Members, Riders

August 02, 2021
Equinox Group is joining the growing list of companies and organizations that will require employees and customers to show proof they’ve been fully vaccinated from the coronavirus before they enter an Equinox club, SoulCycle studio or corporate office, starting in September in New York City, according to a press release. The company will adopt similar […]

SoulCycle Announces Staff Furloughs, 25 Pct Pay Cuts

April 02, 2020
SoulCycle employees are probably working up a sweat as the New York-based fitness company trimmed jobs and initiated a 25 percent pay cut in response to its studio closures due...

SoulCycle Challenges Peloton By Launching At Home Bike

March 09, 2020
SoulCycle is gearing up to release its own at-home bike that could compete with rival Peloton, after teasing the product last summer, according to reports. The fitness company’s product looks...

Peloton Rival Equinox Snags Funding From Silver Lake

February 07, 2020
Luxury gym operator Equinox has secured funding from Silver Lake, an equity firm, in its continuing bid to compete with exercise giant Peloton, according to a report by Bloomberg. Terms...