Fitness news and trends

Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches

September 22, 2026
Apple
3.2% Growth Shows Main Street Still Has Bright Spots
SMBs // June 22, 2026

Main Street businesses are losing momentum, but planned and recurring services are still finding room to grow. The latest PYMNTS Intelligence Main Street Health Index, “Why Main Street Is Splitting: The Data Behind Small Business Winners and Losers,” found that Main Street growth slowed to...

Peloton Misses Q2 Revenue as Equipment Sales Lag, Profitability Improves
Earnings // February 05, 2026

Peloton reported fiscal second-quarter results that missed revenue expectations, reflecting slower-than-anticipated equipment upgrades among existing members and longer delivery timelines that delayed revenue recognition. Nevertheless, the quarter showed continued progress on margin expansion, cost discipline and deleveraging, underscoring the company’s push to stabilize the business...

Say Hello to the Unsubscribe Olympics and the Resolution Economy
Subscriptions // January 01, 2026

The digital economy has a seasonal rhythm. Late December is when consumers “zero out” recurring payments — a thumb-scroll through bank apps and email receipts. If it auto-renews, it’s on trial. In CNET’s annual subscription survey (with YouGov), Americans said they spend about $90 a...

Apple Weighing Future of Fitness+ App
Mobile Commerce // November 10, 2025

Apple reportedly wants to determine whether Apple Fitness+ is still a good fit for Apple. As Bloomberg News’ Mark Gurman wrote in his weekly column on the tech giant, the future of the app-based fitness platform is now under review, with Apple health head Sumbul...

Interviews & Exclusives
3.2% Growth Shows Main Street Still Has Bright Spots

June 22, 2026
Main Street businesses are losing momentum, but planned and recurring services are still finding room to grow. The latest PYMNTS Intelligence Main Street Health Index, “Why Main Street Is Splitting: The Data Behind Small Business Winners and Losers,” found that Main Street growth slowed to less than 1% between September 2024 and September 2025 and […]

Headspace Outruns Planet Fitness in October Rankings

November 10, 2025
Fitness, it turns out, is an inside job when it comes to the PYMNTS App provider rankings for the category. Because it wasn’t the usual suspects that made the biggest...

Sweatin’ to the Chatbot: Echelon Targets Consumers With Hyper-Personalized Fitness

March 25, 2025
Echelon Fitness is rolling out a generative artificial intelligence (GenAI) assistant for the users of its fitness equipment that adds a unique personalization capability: You can “talk” to a chatbot...

Peloton Confronts Subscription Declines Amid Strategic Shifts

August 22, 2024
Despite a solid financial footing and promising strategic innovations, Peloton’s fourth-quarter results reported Thursday (Aug. 22) expose a troubling reality: a dramatic plunge in subscription numbers. The company’s ambitious upgrades to...

Quick Reads
Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches

September 22, 2026
Apple is developing a new health and fitness tracker in response to the growing popularity of Whoop’s wrist-worn device and Oura’s smart ring, Bloomberg reported Tuesday (Sept. 22), citing unnamed sources. Apple’s device would be worn on the wrist and would differ from the Apple Watch in that it would have a thin fabric band, […]

Apple Weighing Future of Fitness+ App

November 10, 2025
Apple reportedly wants to determine whether Apple Fitness+ is still a good fit for Apple. As Bloomberg News’ Mark Gurman wrote in his weekly column on the tech giant, the...

Apple Reorganizes Health and Fitness Divisions Ahead of Former COO’s Retirement

October 10, 2025
Apple is reportedly reorganizing some of its divisions as the retirement of former Chief Operating Officer Jeff Williams nears. The company will move its health and fitness divisions and place...

Peloton Debuts AI-Powered Trainer and Higher Prices

October 01, 2025
Peloton debuted an artificial intelligence-focused overhaul of its product lineup along with some price hikes. The fitness company introduced five new models, according to a Wednesday (Oct. 1) press release....