Sports news and trends

AI Is the NBA’s Sixth Man Now
Artificial Intelligence // May 26, 2026

The New York Knicks are heading to the NBA Finals for the first time since 1999. This time, artificial intelligence (AI) has a courtside seat. The league tracks every player and the ball across all 29 arenas in real time. That data flows into a...

AI Arrives at Augusta and Fans Are Winning
Artificial Intelligence // April 13, 2026

The Augusta National Golf Club is defined by traditions that do not change. At the 90th Masters Tournament, the fan experience did. IBM wired artificial intelligence (AI) tools into the tournament’s digital platforms, enabling fans to query decades of footage, see real-time shot probabilities and...

BofA Expects Sports-Related Event Contracts to Hit $1.1 Trillion Per Year
Markets // April 09, 2026

Bank of America analysts believe that the annual volume of U.S. sports-related event contracts could grow to $1.1 trillion and that this activity could generate $10 billion in annualized revenue for prediction market platforms, Bloomberg reported Thursday (April 9), citing a report by the bank’s analysts. That potential figure...

AI Content Is Par for the Course With PGA Tour’s Expanded AWS Partnership
Artificial Intelligence // January 19, 2026

The PGA Tour is teeing up to make artificial intelligence (AI) an even bigger part of how it creates and distributes content. On Wednesday (Jan. 14), the PGA Tour announced that it is extending its partnership with Amazon Web Services (AWS), beginning with the Sony...

Interviews & Exclusives
ESPN Dominates PYMNTS App Provider Streaming Rankings

October 07, 2025
It’s football season. It’s new streaming show season. And it’s new movie season. No better time to check in on streaming apps in the PYMNTS app provider rankings where we found that ESPN’s move from cable channel to streaming app has worked better than a quarterback having a hot game. The PYMNTS.com Streaming Apps page […]

From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics

July 24, 2024
Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational efficiency. Guided by the International...

Fast Action: Tennessee Sportsbook Bets Service Quality On Instant Payments

February 02, 2021
Michael Jordan is mostly known for one thing: basketball. And as he once said about hoops, “You miss 100 percent of the shots you don’t take.” But perhaps his best...

Gaming The Odds Of The (Post Pandemic) Return Of Sports

April 21, 2020
The stands are almost empty. The die-hardest of the die-hard fans are sitting 12 feet apart, observing the mandatory three-chair spacing rule. The roar of the crowd piped in to amp up...

Quick Reads
BofA Expects Sports-Related Event Contracts to Hit $1.1 Trillion Per Year

April 09, 2026
Bank of America analysts believe that the annual volume of U.S. sports-related event contracts could grow to $1.1 trillion and that this activity could generate $10 billion in annualized revenue for prediction market platforms, Bloomberg reported Thursday (April 9), citing a report by the bank’s analysts. That potential figure would be up from the $100 billion in event contract […]

Dick’s Sporting Goods Sales Rise as Consumers ‘Prioritize Activities’

May 28, 2025
Dick’s Sporting Goods says that even amidst tariff worries, people want to be active. It’s that mindset that the athletics retailer said helped drive a 4% increase in sales, according...

Dick’s: Customers Will ‘Lean Into’ Sports Despite Uncertainty

March 11, 2025
Facing economic uncertainty, Dick’s Sporting Goods is certain its customers will still turn to sports. The retailer on Tuesday (March 11) released quarterly earnings showing a 6.4% increase in comparable...

Crypto Firms Scoring More Sport Sponsorships Amid Industry Revival

February 23, 2025
Cryptocurrency companies have reportedly reentered the sporting world amid a new resurgence in their industry. As the Financial Times (FT) reported Sunday (Feb. 23), crypto firms are increasing their investments...