Branding news and trends

Will Walmart’s ‘Walmarche’ Strategy Lure High-Income Shoppers?
Walmart // March 25, 2024

Last Saturday (March 23), legendary fashion designer Diane Von Furstenberg made her exclusive collection of 200 clothing, baby and household items available for shoppers to buy at Target. DVF, who will celebrate the 50th anniversary of her iconic wrap dress this year, said her interest...

Did Fenty Beauty Just Tap Into Ulta’s Loyal Customer Network?
Retail // October 02, 2023

Figure out your DNA — that’s the secret to sales when landing on the shelves of retail spaces like Sephora and Ulta Beauty, according to Priyanka Ganjoo, the founder of D2C beauty brand Kulfi. In fact, it’s an important way to avoid getting dropped from such...

Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement
Retail // September 27, 2023

Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty and Selfless by Hyram, two brands founded by TikTok stars Addison Rae and Hyram Yarbro,...

Pringles Announces $140 Caviar Kit as Brands Seize on Social Media Trends
Commerce Connected // September 19, 2023

Pringles is getting fancy as food and beverage brands turn to social media for inspiration on how best to reach their consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Interviews & Exclusives
Figure Out Your DNA: Kulfi Beauty Founder’s Secret to Engagement

September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty and Selfless by Hyram, two brands founded by TikTok stars Addison Rae and Hyram Yarbro, which were pulled from Sephora shelves in early 2023.  Get […]

Checkout Data Helps Icons (and Upstarts) Flex Brand Muscle

September 23, 2022
Ideas around using data insights to pinpoint what value and experience really mean to consumers as huge economic trends overlap are the obsession of brands, merchants and payments firms as...

Smart Texts Can Turn Abandoned Carts Into Conversions

August 31, 2022
Cart abandonment often occurs when consumers become frustrated while searching for certain items and price points. It’s costing billions in lost sales, but there are ways of preventing it. Get...

eCommerce Aggregator Model Gets Makeover With Brand Building and Logistics

July 21, 2022
When big eCommerce aggregator Thrasio hit a wall earlier this year, it revealed a weakness in the strategy of rolling up promising sellers and brands then struggling to figure out...

Quick Reads
LendingClub Leaves NYSE For Nasdaq to Mark Banking Rebrand

June 03, 2026
LendingClub is moving its stock market listing as it prepares for a banking rebrand. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Apple Retail Veteran Angela Ahrendts Joins Kardashian’s Private Equity Firm SKKY

August 07, 2023
Private equity firm SKKY Partners has added former Apple Retail executive Angela Ahrendts as senior operating adviser. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Amazon-Owned Epix to Be Rebranded as MGM+ in January

September 28, 2022
Amazon-owned cable and streaming network Epix will have a new name beginning in January: MGM+.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’

August 18, 2022
TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey” to boost demand and sales....