Subscription Commerce/page/2 news and trends

GoodRx Targets Digital Subscription Growth Amid 14% Dip in Active Consumers
Earnings // February 26, 2026

The prescription experience has started to resemble other parts of digital commerce: shoppers want clear pricing, fewer handoffs and a quicker path from decision to fulfillment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

ClassPass Hands Most Customer Inquiries to AI in 24/7 Support Shift
artificial intelligence // February 05, 2026

ClassPass is using artificial intelligence (AI) to absorb a growing share of customer support work as inquiry volumes rise, shifting its operation to a chat-first, 24/7 model and reorganizing how agents work. The fitness subscription platform says the changes have allowed it to increase service...

Walmart+ Paid Membership Program Continued Double-Digit Growth in January
Walmart // February 02, 2026

Walmart’s paid membership program continued to see double-digit growth in January and ended the month with 28.4 million members, a Morgan Stanley survey found, Seeking Alpha reported Monday (Feb. 2). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Say Hello to the Unsubscribe Olympics and the Resolution Economy
Subscriptions // January 01, 2026

The digital economy has a seasonal rhythm. Late December is when consumers “zero out” recurring payments — a thumb-scroll through bank apps and email receipts. If it auto-renews, it’s on trial. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Interviews & Exclusives
Walmart and Amazon Chase Agentic AI, Robotic Warehouses and Customer Loyalty

June 06, 2025
Retailers like Amazon and Walmart don’t just battle for consumer spend in brick-and-mortar or online. They battle everywhere, all the time. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing […]

Walmart or Amazon? Millennials Will Take Both, Please

April 28, 2025
The consumer retail landscape is usually painted in broad strokes of green and blue: Walmart for weekly groceries, beverages and basic household items, Amazon for everything from clothing and housewares...

Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as...

Rent the Runway Takes Another Shot at Subscription Retail

December 09, 2024
After focusing on cost-cutting and margin improvement from 2020 to 2023, Rent the Runway is now back in “growth mode,” according to CEO Jennifer Hyman. Get the Full Story Complete the...

Quick Reads
OpenAI Disputes Growth Worries Amid Subscription Changes

April 29, 2026
OpenAI is reportedly fighting back against reports of concerns about the artificial intelligence (AI) startup’s growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Walmart+ Paid Membership Program Continued Double-Digit Growth in January

February 02, 2026
Walmart’s paid membership program continued to see double-digit growth in January and ended the month with 28.4 million members, a Morgan Stanley survey found, Seeking Alpha reported Monday (Feb. 2). Get the Full Story Complete...

AppDirect Acquires vCom to Bolster ‘Everything Store’ for B2B

December 10, 2025
B2B commerce platform AppDirect has acquired vCom, an IT lifecycle management provider for midsize companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Klarna to Launch Global Subscription Membership Program

October 27, 2025
Klarna has unveiled a new global subscription membership program that includes two tiers offering cash back, travel perks, lifestyle rewards and other premium benefits. Get the Full Story Complete the...