The Doughnut Project news and trends

Even Amid Budgetary Pressures, Grocery Shoppers Splurge on Treats

August 30, 2023
grocery shopper
Luxury Bakeries Thrive as Consumers Cut Bigger-Ticket Indulgences
Economy // February 01, 2023

As consumers cut major expenses, many continue to spring for small luxuries like baked goods. Leslie Polizzotto, co-founder and owner of New York City doughnut shop The Doughnut Project in Manhattan’s West Village, said that the products’ premium status has been protecting the store from...