Trade Down news and trends

Mixed Signals: Inflation Slows to 3-Year Low, Yet Essential Costs Rise
Economy // September 11, 2024

The pace of price increases overall is slowing. But the costs of some key essentials remain stubbornly high, and they ticked higher in August. The Bureau of Labor Statistics announced Wednesday (Sept. 11) that the Consumer Price Index (CPI) increased 2.5% over August 2023 levels,...

How Consumers Shop: Five Insights From This Year’s PYMNTS Intelligence Reports
Retail // August 09, 2024

So far this year, PYMNTS Intelligence data has illuminated a wide range of shopper behaviors, highlighting how omnichannel engagement is changing over time and how economic pressures are impacting spending habits. Here are five key takeaways about shopper behavior from 2024 so far. The Rise...

Budget-Strapped Shoppers Splurge on Small-Ticket Items, Scrimp on Major Purchases
Retail // August 05, 2024

This week in paycheck-to-paycheck shopping news, retail brands are sharing that consumers are becoming less cautious in their spending on small purchases such as groceries, even as they continue to show belt-tightening behaviors for large-ticket products such as furniture. Consumer packaged goods brands Mondelez International...

Joor CEO: Luxury Shoppers Won’t Buy a $20,000 Coat Online
Retail // July 16, 2024

As the luxury retail sector looks to strike a balance between digital accessibility and the more immersive, high-touch in-store experience, these upscale brands must create an omnichannel strategy that is much more experiential than that of their mass-market counterparts. Kristin Savilia CEO of JOOR, a...

Interviews & Exclusives
Carbone Fine Food CEO: Inflation Hurts Middle-Tier CPG Brands Most

July 11, 2023
As consumers adjust their spending in response to inflation, Carbone Fine Food is seeing middle-tier consumer packaged goods (CPG) get edged out by budget options while higher-end players continue to find their audience. In an interview with PYMNTS, Eric Skae, CEO of the brand, which is the CPG offshoot of famed New York City Italian restaurant Carbone, discussed […]

Grocery Shoppers Don’t Scrimp When Buying Food for Their Pets

May 26, 2023
As ongoing macroeconomic challenges put pressure on consumers’ grocery shopping budgets, many are turning to lower-quality goods to save on cost, but few are willing to subject their pets to...

69% of Consumers Lower Retail Spend as 36% of Grocery Shoppers Buy Cheaper Brands

May 09, 2023
From retail items to groceries, the inflation monster has consumers looking for any lower-priced port in the storm, and that means finding merchants with pricing to match the purse. This...

Quick Reads
Walmart Targets Younger Consumers Amid Tariff Troubles

June 08, 2025
Walmart is reportedly focusing on new and younger shoppers to offset the impact of tariffs. As CNBC reported late Friday (June 8), the retail giant has rolled out a new ad campaign, a clothing brand for tweens, and expanded drone deliveries to woo these consumers at a time when Americans are curbing their spending. The […]

Burlington: Sales Climb 11% as ‘All Income Groups’ Feel Pressure

May 30, 2024
Cost-conscious customers from all income levels are helping drive sales at Burlington Stores. The off-price retailer saw its total sales increase by 11% during the first quarter of the year,...

Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices

July 28, 2023
Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday (July 28) during its quarterly earnings call...

e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings

February 02, 2023
Offering the right value proposition is drawing consumers to beauty products, according to e.l.f. Beauty. The brand reported in a Wednesday (Feb. 1) earnings release that it recorded 49% net...