For MasterCard, the success of the “Priceless” ad campaign, launched in 1997, has been well documented. The card brand now plans to conduct its biggest event ever around the campaign to celebrate the advent of the New Year. With residents from 175 countries invited to...
Prediction the future is an inexact science, but that doesn’t stop the payments industry from trying. Now that 2013 is in the books, how did the so-called experts do? We take a look back at the biggest predictions for the year that was to reveal...
Prediction the future is an inexact science, but that doesn’t stop the payments industry from trying. Now that 2013 is in the books, how did the so-called experts do? We take a look back at the biggest predictions for the year that was to reveal...
The saying all publicity is good publicity certainly has its limitations. Just ask the execs at Kohl’s: The company is now dealing with significant social media backlash due to reports its holiday service left much to be desired this holiday season. Get the Full Story...
By Jeffrey Green (@epaymentsguy) Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing...
“And the wild things roared their terrible roars and gnashed their terrible teeth and rolled their terrible eyes and showed their terrible claws,” ― Maurice Sendak, Where the Wild Things Are. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
By Jeffrey Green (@epaymentsguy) Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive...
IBM’s latest digital insights report has revealed that Christmas Day shoppers preferred Apple’s iOS to Google’s Android operating system for holiday purchasing, a press release revealed on December 26. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Macy’s has revealed plans to build a new eCommerce fulfillment center in Oklahoma as part of a move to support its omnichannel growth, a December 17 press release indicated. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...