McDonald’s Plans to Put NFC Payments on the Fast Track

By  |  January 20, 2012
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January 19, 2012

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    McDonald’s and Barclaycard are prepping to launch NFC awareness campaigns in hopes to accelerate the adoption of contactless payment technology, according to NFC News.

    Related: Google, Apple, ISIS: Which Will Ignite NFC Payments?

    Barclaycard has reported that contactless payment transactions have grown significantly in the last year (by a whopping 50%!). While the company currently holds the highest share (71%) of the U.K. contactless market, Tom Gregory, Barclaycard’s head of digital payments, says they are “nowhere near” where they want to be. He hints that the company will launch several campaigns to promote NFC as a cash replacement.

    McDonald’s, which has numerous NFC payment terminals in restaurants across the U.K., plans to add signs prompting customers to utilize the technology.

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