Proxame And SMARTRAC Sign NFC Partnership

By  |  December 18, 2012
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Proxama, NFC, mobile wallet and mobile marketing technology provider has announced a partnership with SMARTRAC, a developer manufacturer and supplier of RFID transponders and inlays to develop NFC-based campaigns. The partnership is expected to work with consumer-facing brands and agencies from early 2013. Both companies have been advocating the use of NFC on mobile phones as an effective way for brands to engage with their customers.

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