It would appear that old Visa slogan — "It's everywhere you want to be" — is still alive in spirit, particularly as it pertains to the company's online payments service.
At Shoptalk yesterday (May 17), the company announced that a slew of new (and wide-ranging) merchants — including Alaska Airlines, Chick-fil-A, Cole Haan, Emirates and Wyndam Hotel Group — have signed on to offer Visa Checkout on their sites, in both Web-based and mobile form.
“The entire retail industry is changing, and we’re partnering with Visa to ensure we are offering the best payment options for our customers,” stated Michael Prince, president and COO of Cole Haan, according to a press release. “With the addition of Visa Checkout, we’re making it as easy for our consumers to shop on their mobile devices as it is to swipe a card in our Cole Haan stores.”
The press release additionally shares data from a recent comScore study showing that Visa Checkout (among customers enrolled in the service) has a 51 percent higher conversion rate than a merchant’s traditional online checkout system, adding that Visa Checkout customers completed 86 percent of transactions from their online shopping cart.
“Visa Checkout is how we’ve reengineered the card that people already know and love to work as well online and on mobile devices as it does today in physical stores,” Sam Shrauger, senior vice president of digital solutions for Visa, was quoted in the release as saying. “Visa Checkout is the cornerstone of our digital product suite and is complemented by an array of innovative solutions we have built for today’s merchants that are targeting the connected consumer.”