Amazon

December 30 Becomes Amazon Digital Day

From selling a record number of Echo family devices, to beating out traditional retailers, to grabbing the attention of those last-minute shoppers, Amazon has had nothing short of a successful holiday season.

On top of all that, Hanukkah and Christmas began on the same night this year — something that happens extremely rarely — making the perfect storm for online shopping and shipping, with Amazon enjoying many of the eCommerce benefits.

Now, the tech giant is taking it one step further by launching “Digital Day” on December 30. The special day will feature and offer exclusive sales on digital content. The message on the landing page promotes up to half off “over a thousand TV shows, movies, music, apps, mobile games, eBooks and more.” Specifically, there will be music albums priced at $5, a discounted Plex Pass subscription option, as well as mobile games priced under a dollar and some video game prices knocked down 80 percent.

There’s a lot more offered and listed on the site, but analysts say Digital Day an attempt to take the triumphant Prime Day in the summertime and parlay it into a special “in between the holidays” shopping day. Never mind Amazon’s success on both Cyber Monday and Black Friday, the special day encourages not only more shopping but post-holiday shopping during a time when returns are occurring at other retailers.

It’s also noteworthy that Amazon is using the sales event to boost its own services, like Amazon Music — its attempt to battle both Spotify and Apple Music — with a $10 discount, as well as its recently launched Amazon Rapids, a children’s reading app, available at a third of the regular price.

But despite all this content that is exclusively available at these prices, what isn’t available? A discount on the Amazon Prime membership service.

Eastern time zones will have to wait for the clock to strike midnight on the West Coast, as the deals go live at 12 a.m. Pacific Standard Time.

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