Amazon Launches Prime One-Hour Delivery

New Yorkers who don’t have or don’t want to make time to go to the store or wait for a package to ship can now rely on Amazon to get that delivery in an hour or less. At least that’s true for New Yorkers who are Amazon Prime members as the company announced the launch of the service in Manhattan Thursday (Dec. 18).

The one-hour-or-less guarantee is a mobile app option through Amazon called Prime Now that taps into the e-Commerce site’s network of fulfillment centers looking at ways to use technology to reduce delivery times for consumers. No order is too big or small to qualify to Prime Now, consumers just have to pay the $7.99 delivery fee if they want the delivery in an hour. Those willing to wait two hours can avoid that fee.

“There are so many reasons to skip the trip and now Prime members in Manhattan can get the items they need delivered in an hour or less,” Dave Clark, Amazon’s senior vice president of worldwide operations wrote in a company news release. “We’ve long felt that Amazon Prime is the best deal in the history of shopping and now it has gotten even better. Prime members in Manhattan are going to love this service and we cannot wait to roll out Prime Now to additional cities in 2015.”

The service, which runs seven days a week from 6 a.m. to midnight, is available on iOS and Android devices for all Prime members. Members will receive notifications when the service is available in their area. Prime orders will be delivered from Amazon’s new building on 34th Street in Manhattan.