Payment gateway provider Merchant Link is adding mobile payments and marketing support to its offerings, thanks to a newly announced agreement with startup Mocapay.
The deal means Merchant Link — which supports payments for more than 300,000 restaurant, hotel and retail locations — will offer its merchant clients mobile payments and marketing solutions, letting the merchants accept mobile transactions and allow customers to interact with the merchant brand from any mobile device.
Consumers will be able to interact via the merchants’ branded mobile app to make credit card purchases, purchase and redeem gift cards, participate in loyalty programs and take advantage of merchant promotions, the companies said in a press release.
Merchants will also have access to key customer communication mobile marketing tools. Data collected from mobile interactions will also let merchants better customize two-way conversations with customers using coupons, deals and brand loyalty engagements, the companies said.
