Product Drops Lure Gen Z Shoppers, Amazon Dominates Black Friday, Cyber Monday’s Metaverse Test

By  |  November 30, 2021
 | 
Retail Shopping

Cyber Monday represents the first real test for the metaverse. Plus, why product drops are so important to Gen Z shoppers and direct-to-consumer brands, and Walmart is feeling the pressure from Amazon after the latter dominated again on Black Friday.

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    Data:

    71%; 41%: Share of Black Friday shoppers who used Amazon and Walmart, respectively, for their purchases.

    13%: Difference between online and in-store Black Friday shoppers.

    $800B: Projected value of the metaverse by 2024.

    70: Number of new product releases every day on TheDrop.

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    47%: Share of product drop participants who are very or extremely interested in doing it again within the next year.


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