Today is Prime Day. That’s a fact that is probably impossible to miss given the advertising blitz and the massive run of retailers celebrating the mid-summer shopping holiday that Amazon invented. In celebration of the one-day shopping season we’re taking a look at Amazon Prime – the shopping membership program the day was designed to boost – by the numbers.
63 Million | Estimated total number of Amazon Prime customers in the United States
We’d love to be your preferred source for news.
Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!
19 Million | The number of Prime customers Amazon has added since last Prime Day
$1,200 | A Prime customer’s average annual spending on the site, as opposed to ~$500 for nonmembers
52% | The proportion of U.S. Amazon customers that subscribe to Prime
22% | The proportion of new Prime customers who pay $10.99 per month instead of $99 per year
Advertisement: Scroll to Continue
Add as Preferred Source
