Ebanx is preparing to expand its payments operations into Pakistan while rolling out an in-house Apple Pay token-decryption system across Latin America and the Caribbean, as the payments company seeks to build infrastructure around local payment methods and emerging digital commerce markets.
The company announced the moves Thursday (Sept. 24) at its annual Payments Summit. Ebanx said it plans to begin operations in Pakistan in the first half of 2027, initially supporting local digital wallets JazzCash and Easypaisa, followed by Raast, the country’s national instant-payment system. JazzCash and Easypaisa each report more than 50 million users, according to Ebanx.
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The company cited World Data Lab data showing that Pakistan’s eCommerce spending is projected to grow at an average annual rate of 22% from 2026 through 2030. Ebanx also said Pakistan’s mobile-first consumer market presents a need for payment methods beyond cards, with credit-card ownership among the country’s Gen Z population below 10%.
Ebanx also said it is beginning a new Apple Pay operating model in which it handles token decryption, security keys and related compliance requirements within its own infrastructure. The company said the approach is intended to reduce the technical burden on merchants while supporting Apple Pay transactions through its acquiring network.
Early production data cited by Ebanx showed tokenized-wallet transactions had a 94.4% approval rate, 11 percentage points higher than non-tokenized card transactions. Average order value was 23.5% higher than standard card purchases, the company said.
The moves come as Ebanx also looks beyond conventional payments competition. In an August interview with PYMNTS, CEO João Del Valle said artificial intelligence could allow new competitors to emerge from outside the payments industry by making technology faster and less expensive to build. He said customer relationships, regulatory infrastructure, geographic reach and partnerships could become more important as software becomes easier to replicate.
Ebanx has also been expanding the ways local payment infrastructure can support financial products. In July, the company partnered with Pagaleve to offer installment payments through Brazil’s Pix system, allowing consumers to split purchases into four biweekly payments without using a credit card. The service initially connected Pagaleve’s credit-assessment technology with more than 500 merchants.
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