Amazon Supply Chain Services (ASCS) merchants using its Multichannel Fulfillment (MCF) service can now add a Prime delivery option to their own websites at no additional cost beyond standard MCF fees, the release said. The move gives Amazon a larger role in transactions that take place outside its marketplace while giving merchants a way to put Prime’s delivery promise directly in front of shoppers.
The new option is available to new and existing MCF merchants in the United States, including the hundreds of thousands already using the service, according to the release. Merchants can add it through Amazon’s MCF and Buy with Prime app for Shopify, and there are additional integrations planned through Amazon’s Selling Partner API and third-party partners.
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Merchants do not have to change their payment processing, order management or store policies, per the release. Prime membership is verified after checkout, meaning shoppers do not need to sign in to Amazon to receive the delivery benefit.
“When our shoppers see Prime delivery on our website, it changes their confidence level, especially first-time buyers,” Gabriella Luksander, general manager at Skinnies Instant Lifts, said in the release, adding the company saw nearly a 10% increase in sales after enabling the service.
More than 40% of eligible orders among early adopters have shipped with Prime delivery, according to the release.
Additionally, Amazon’s new MCF Preferred Pricing Program offers Fulfillment by Amazon (FBA) sellers combined discounts and credits that can reduce fulfillment fees by 15% to 25% for the first six months. There are no long-term contracts, and discounts are applied automatically after enrollment, the release said.
The move is part of Amazon’s broader push to turn its logistics infrastructure into a service for other businesses. In June, Amazon expanded its less-than-truckload freight service so businesses could move pallets between their own facilities and to retail partners, PYMNTS reported. In May, ASCS opened Amazon’s freight, distribution, fulfillment and parcel shipping capabilities to businesses of all sizes.
The expansion comes as Amazon continues investing in faster delivery. The company said this month that it plans to expand same-day delivery hubs from 85 to more than 1,000 by 2031, potentially putting such facilities within 10 miles of 80% of U.S. Prime members. Last week, Amazon announced another $1.9 billion investment in its delivery service partner program for 2027, including higher average pay for delivery associates and new safety technology.
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