The partnership is designed to “put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide,” Google said in a Wednesday (Oct. 7) news release.
“Google and Unity share a fundamental belief—that AI can open the opportunity of game creation to anyone with an idea for a game—and the two companies are teaming up to build that future together,” the release said.
The collaboration combines Google’s AI research and Unity’s engine technology to build what the companies said is something new: creation tools anyone can use, “AI designed for interactive play, and a platform that is built for community driven features.”
The companies added that a key piece of their partnership is Google’s new Playground platform, which lets users 18 and above generate and customize playable games using natural language prompts, no coding needed.
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Google and Unity will later this year debut an “expanded creation experience” known as Unity Spark. Together, the two new platforms will “maintain an accessible interface while unlocking robust, professional-level mechanics, high-fidelity 3D capabilities, and the ultimate flexibility of the Unity runtime,” the release added.
The goal is to allow for an ecosystem where creators can build “immersive, superlative experiences” based on a “simple text prompt,” the companies added.
PYMNTS examined the role of AI in entertainment in August, noting that it can now create content around a specific person rather than matching them to something built for everyone.
The video game Fortnite, the report said, offers an example of what that looks like. Its AI-powered non-player character feature replaces scripted dialogue trees with characters who talk, react and respond to a specific player’s actions, instead of repeating the same lines to every player who approaches them.
A developer defines who a character is using simple prompts, and the character offers a new response in real time based on the player’s words or actions.
The startups Kaon AI brings the same logic to narrative video, generating a distinct story world for each viewer in real time, rather than providing recommendations from a fixed library.
“If the perfect piece of content for the user was never made, the algorithm cannot help the user,” Kaon AI Co-Founder and CEO Jay Dang said in an interview with PYMNTS earlier this year.
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