Social Media Delivering Visitors, But Not Conversions, Data Says

By  |  June 20, 2012
 | 

Consumers who arrive at retailer websites from social media platforms like Facebook or Twitter are making purchases less and less frequently since the start of the year, according to analysis from Branding Brand.

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    However, while conversions are down overall, mobile-based social network users are buying more frequently. According to TechCrunch, mobile conversions are up 14 percent since January.

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