Russians Speed-Up Smartphone Adoption

By  |  November 13, 2012
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According to WapSart and Openstat Russia is now home to 35 million mobile users, that is 25% of the country’s population. Mobile adoption has experience a speedy increase in the last few years, growing 51% in 2012. Russians are keen to use their smartphones for shopping with 23% of mobile users having carried out a purchase through a smartphone. In 2011, 33% of smartphone users shopped on their mobile device every month.

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    When it comes to payment methods, Russian mobile shoppers have a preference for payment cards and mobile payment solutions, such as mobile wallets.

    With such an increase in the number of consumers owning smartphones, Russia presents itself as a potential haven for m-commerce and m-payments.


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