American Express Announces Media Partnerships For Television Commerce

By  |  November 21, 2012
 | 

American Express has partnered with Fox, NBCUniversal and other media companies in order to drive its “T-Commerce” initiative, reports Finextra.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    “The integration of commerce enablement into the television and mobile experience creates multiple contextually relevant opportunities to provide exclusive or enhanced benefits to American Express Cardmembers in the comfort of their own living rooms and in the most convenient way for them,” said Lou Paskalis, American Express’ vice president of global content development and mobile marketing.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Read the full story here.


    See More In: