Study: Mobile Financial Services Rank Behind Web In Customer Satisfaction

By  |  November 29, 2012
 | 

Consumers rank their satisfaction with mobile-based financial services well behind their happiness with comparable online services, according to a ForeSee study.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The study found that a highly satisfied user of a mobile site or app was 62 percent more likely to use the service again and 72 percent more likely to prefer the brand overall than dissatisfied counterparts, reports Mobile Commerce Daily. 

    Read the full story here.


    See More In: