Monogram’s iPad app, a mobile, shoppable, fashion magazine, failed to catch on with consumers, but the company has repositioned its resources in hopes that the idea that had mCommerce observers’ interests peaked will finally convert among users with Monogram 2.0.
“Rather than position Monogram strictly as a platform for consuming content and maybe buying some stuff, the team decided to leverage the huge existing world of fashion bloggers to help create and share content through its platform,” TechCrunch reports.
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The updated Monogram offers bloggers the ability to share their favorite fashions with the help of a full web editing tool suite that allows them to package content, the source says. Users can then subscribe to their favorite fashionistas and follow links to make purchases.
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