Facebooks Names Former Google, eBay Exec As First CMO

Social media giant Facebook announced the appointment of Gary Briggs as its inaugural chief marketing officer (CMO) on August 5, Bloomberg reported.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The media outlet said Briggs will be responsible for the success of new Facebook products. Briggs has previously worked at some of the tech industry’s biggest names, such as Google and eBay.

    “Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started,” Briggs told Bloomberg via email.

    For more on the appointment, read the full report here