Netherlands-Based MyOrder Tests In-Store Mobile Couponing

By  |  September 18, 2013
 | 

MyOrder, an online shopping platform, is gearing up for a NFC mobile marketing pilot that includes 25 merchants in the Dutch city of Leiden, reported NFC World.

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    The trial will last for a duration of three months, and during the pilot consumers will be encouraged to tap NFC touch points in retail stores. Once a customer taps their phone, they will automatically be directed to the MyOrder app and collect a 0 €.50 credit in their MyOrder account. Upon opening the app, shoppers can then look for exclusive location-based vouchers that can be used with the app’s shopping portal.

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    “The NFC payment pilot in Leiden is an ideal playground to promote NFC products,” said NFC Support founder and CEO Tristan de Haas to NFC World.

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