Mobile Technology Penetration Grows In Germany

According to eMarketer, more consumers in Germany are taking up mobile technology, and more than 75 percent of teenagers in the country are using smartphones and tablets. The report indicates that smartphones are more popular than tablets and have a penetration rate of about 34.6 percent in Germany. However, eMarketer reports that tablet devices will have a crucial role in Germany’s future digital habits, such as mobile shopping.

The report also estimates that Germany will have the second highest tablet user penetration rate in the EU-5, following the UK’s lead.

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