Kohl’s Builds Foundation Mobile Payments Ventures

A new iPhone app, involvement with the Merchant Customer Exchange and rumors of an in-house mobile payments system are at the center of the company’s digital growth plan. Existing strategies such as branded currency will be worked into the new model.

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“Merchant apps are an excellent engagement strategy and an effective tool for combating showrooming,” Jordan McKee, an analyst from Boston-based Yankee Group, told the Daily in an interview.

To learn more about Kohl’s investments in mobile commerce, read the full report here. 

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