Gap Upgrades Approach For Omnichannel Age

By  |  November 12, 2013
 | 

Gap Inc. is experimenting with omnichannel shopping experiences in an effort to support positive signs in sales figures, Women’s Wear Daily reported on November 12.

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    A number of pilot programs have been launched at Gap locations, including shipping online orders directly from stores. Another effort, Reserve, lets customers place items on hold for pick-up at a later date.

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    To learn more about Gap’s development of an omnichannel approach, read the full story here.

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