20131223-Yub Takes Mobile Loyalty Offline
Merchants are investing heavily in mobile loyalty programs that drive consumer engagement and generate eCommerce activity. Yub, however, is looking to change how consumers redeem rewards points by forming a mobile bridge between online and offline purchases. As Yub co-founder Alex Rampell explains, consumers are happy to get more mileage out of their credit cards as long as there is a positive – and secure – means of doing so.
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