Sears’ mobile campaign has proven a big hit with the retailer’s customers.
The store chain reported a mobile deal redemption rate increase of 1,100% since it began sending personalized marketing messages as part of its Shop Your Way campaign, Mobile Commerce Daily reported on Jan. 21.
Personalized emails and SMS messages became a noteworthy marketing tool during the 2013 holiday shopping season.
Consumers respond positively to personalized messaging, a recent study from Listrak found. In some cases, shoppers reported being more likely to make a purchase when presented with a message crafted to fit their tastes. Learn more about the results of this study by clicking here.
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